Marriott International’s Moxy and Hilton Worldwide’s Tru are two brands with one thing in common: small guestrooms. It is a movement that is not losing steam.
The appeal is understandable, especially in urban markets. In cities, land cost in relation to room rate is quite high, said Michael Suomi, principal and interior director of design at Stonehill & Taylor. But by shrinking a room’s square footage by 30 percent to 50 percent, a hotel can add 30 percent to 50 percent more rooms to the overall count, and make 30 percent to 50 percent more each night. “The math works out well for big cities,” he said.