ilton’s Tru brand is also leading the small-room revolution, and Brittney Weiss, design manager, global design services, Hilton, said that owners and developers are responding to the changes. At least part of the brand’s appeal, she suggested, lies in its ROI. “It’s cheaper to produce per key,” she said.
Stonehill Taylor principal of design Michael Suomi agreed, noting that fitting rooms onto a floor adds to the bottom line and can increase both occupancy and cash flow. “Construction costs have continued to rise,” he said. “The consumer price index has risen modestly, but construction prices have gone beyond.” By shrinking a room’s square footage by 30 percent to 50 percent, a hotel can add 30 percent to 50 percent more rooms to the overall count, and make 30 percent to 50 percent more each night. “The math works out well for big cities,” he said.