For the transformation of this luxury 563-room hotel (formerly The London NYC and Conrad NY Midtown), the designers wanted to create a space that exudes calm and elegance, reminiscent of the upscale Midtown residence of a contemporary art collector, with an emphasis on art throughout the property. Upon entering the hotel, guests are transported from the city’s hustle and bustle to a grand yet serene lobby space. The ground floor restaurant, Dabble, was created with a design language that dissects the evolution of the use of line within a space, while playing with ideas of reflection, perception, material, and shape throughout.

Guest suites evoke the sense of a private pied-a-terre with luxurious textures and materials, such as herringbone wood floors, hand tufted wool rugs, leather dining chairs and a sleek coffee table with sculptural brass legs. The London also features a collection of premium accommodations, including four apartment-style suites, six sky suites, one atrium suite and one penthouse suite. The suites utilize an open concept that incorporates a study, dining, and living rooms in addition to multiple bathrooms and bedrooms.